Big Ideas
Built To
Deliver.
Double Scotch is a hospitality and beverage consultancy delivering strategy, creative development, education and execution for drinks brands, hospitality businesses and premium events.
The thinking behind
the experience.
Great hospitality is rarely accidental. It demands the right concept, product, people and systems — working in precision. Double Scotch brings that clarity to every brief. From a considered beverage programme to a large-scale international activation, we operate at the intersection of strategy and craft — and we see it through to execution.
Discover Double ScotchFrom first idea
to final serve.
Our work is built on four cornerstones — each distinct in scope, united by the same standard of thinking and execution.
Brand Activations
Build experiences people remember. We help drinks and lifestyle brands translate strategy into meaningful hospitality experiences — from advocacy programs and product launches to pop-ups, competitions and large-scale activations.
- Concept Development
- Brand Experiences
- Advocacy & Education
- Pop-Ups & Takeovers
- Competition Programming
- Production & Operational Support
Hospitality Consultancy
Build a better beverage business. We work with hotels, bars, restaurants and hospitality groups to develop beverage programs that are creative, commercially considered and operationally achievable.
- Concept & Positioning
- Beverage Strategy
- Menu Development
- Costing & Commercial Planning
- Operational Systems
- Pre-Opening Support
Events & Hospitality
Drinks designed for the occasion. Hospitality built for the operation. From intimate luxury experiences to high-volume corporate hospitality, Double Scotch develops and delivers complete beverage-led hospitality around the audience, occasion and operational reality.
- Beverage Experiences
- Luxury & VIP Hospitality
- Corporate & Special Events
- High-Volume Beverage Programs
- Hospitality Teams
- Bar Operations
Education & Development
Inspire people. Build capability. Double Scotch creates training, education and development programs for hospitality teams, brands and industry professionals — from practical skills training to leadership workshops and inspirational talks.
- Team Training & Development
- Brand Education
- Seminars & Workshops
- Hospitality Leadership
- Inspirational Talks
- Bespoke Education Programs
Trusted to deliver.
We have worked with global drinks businesses, hospitality groups, independent venues and some of the industry's most recognised platforms.
Different briefs. Different scales. The same standard of thinking and execution.
Work that speaks
for itself.
World Class Europe
Creating an international hospitality experience.
Double Scotch supported the delivery of World Class Europe in Rotterdam, bringing together competitors and teams from across Europe for a multi-day program of competition, hospitality and brand experiences. Our role extended across operational planning, beverage execution, staffing, logistics and live delivery.
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OX Rotterdam
Building a beverage program from the inside out.
Working alongside OX Rotterdam, Double Scotch developed a structured beverage program combining creative direction, menu development, production systems, team education and operational support. The objective wasn't simply to create new drinks. It was to build a program capable of consistently performing in service.
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Diageo
Turning brand strategy into hospitality experiences.
Across an ongoing relationship with Diageo, Double Scotch has developed creative concepts, competitions, advocacy programmes and live activations across Johnnie Walker, The Singleton and Ketel One — connecting brand thinking with genuine hospitality experience.
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Metropole
From menu ambition to a programme built to perform.
Double Scotch joined the development process for Metropole's new drinks programme, bringing creative direction, beverage expertise and operational perspective to take early-stage ideas through to a finished menu designed for quality, consistency and scale.
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Caipi Café
Turning a concept into a beverage identity.
Double Scotch worked with Caipi Café to develop a distinctive beverage direction for its Scheveningen location. The program brought together accessible cocktails, house-made ingredients and an Asian-inspired creative influence while remaining practical for day-to-day operations.
View Project →The standard isn't
the idea. It's the execution.
Hospitality projects often involve multiple stakeholders, tight timelines and a large number of moving parts. That's why we approach every brief through connected disciplines.
Strategy
Know what we're building — and why.
Creative
Create something worth remembering.
Education
Give people the tools to deliver.
Operations
Build the systems required to make the idea work.
Execution
Deliver when it matters.
Strategy without execution stays on paper.
Execution without strategy becomes activity.
We connect the two.
Experience that
earns its place.
Double Scotch was founded by Lewis McKenzie and Ben Lobos, combining senior hospitality leadership, international competition credentials, product development and hands-on operational experience. Today, that experience sits behind a wider network of specialists assembled around the needs of each project.
Lewis brings over 15 years of experience across luxury hotels, high-volume hospitality and the international bar industry. His career includes senior leadership with Hilton Hotels, with experience in pre-openings, repositioning, commercial strategy and operational development. Combining creative instinct with a commercial approach, Lewis was crowned Opihr Global Champion in 2019 and World Class Netherlands Champion in 2023, going on to compete at the Global Finals in São Paulo.
Ben combines extensive hospitality experience with a strong background in sales, product development and hands-on operations. His career spans acclaimed cocktail bars, large-scale events and entrepreneurship, including opening his own concept, La Soirée Cocktail Bar, and developing beverage products and collaborations including Williams canned cocktails and Caipi liqueurs. A World Class Netherlands Champion in 2018 and Global Top 12 finalist.
Let's talk.
Tell us what you're working on. You don't need a finished brief. If you're exploring a hospitality concept, planning an activation or simply have a challenge you think Double Scotch could help with, we'd be happy to hear about it.
Or speak to us directly